To add Google Analytics to Squarespace, follow these steps:

1. Copy your Google Analytics Tracking ID.
2. From your Squarespace site’s dashboard, choose Settings.
3. Select Advanced.
4. Select External API Keys.
5. Paste your Tracking ID into the field marked Google Analytics Account Number.
6. Select the Save button.

Data can take up to 48 hours to appear in Google Analytics. Below are some sources that provide step-by-step instructions:

Additional Information – How To Add Google Analytics To Squarespace

Here’s a step-by-step guide to adding Google Analytics to Squarespace:

• Link Existing Account: If you already use Google Analytics, log in to your Google account and copy the tracking code into your Squarespace account. Squarespace automates the inclusion of your site’s URL.
• New Google Analytics Users:
  • Create an Account: Sign up for a free Google Analytics account.
  • Universal Analytics or Google Tag Manager: Use these to connect your Squarespace account. Note: It’s not recommended to use Google Analytics 4 on Squarespace.
• Implement the Code:
  • Go to Settings in your Squarespace account.
  • Click on Advanced and then External API Keys.
  • Paste your Tracking Code into the field provided and save.

This process can be completed within a few minutes, and you’ll start collecting visitor data shortly thereafter. For detailed guidance, refer to the resources listed in the table.