To add a Facebook Pixel into Squarespace, you can follow these general steps:
- Create a Facebook Pixel in Facebook Ads Manager if you haven’t already done so. (source: Chloe Forbes-K, ClickMinded)
- Copy the Pixel ID from Facebook Ads Manager. (source: ClickMinded)
- Add the Pixel ID to Squarespace using Google Tag Manager or by adding the Pixel Base code into the page’s code injection on Facebook. (source: ClickMinded, Rebecca Grace, Elfsight)
Additional Information – How To Add A Facebook Pixel Into Squarespace
When you install the Facebook Pixel to your Squarespace website, you will be tracking specific actions and events. You can place the Facebook Pixel on the main pages of your site, such as the checkout page, and track which people have viewed or purchased certain products or pages on your website. If you don’t have a Squarespace website, you can still use the Facebook Pixel to track visitors to your website. The setup process is simple and can be completed within minutes.
First, you need to copy the code for Facebook pixel to your Squarespace website. You can find the number in your Business Manager account. Click on Ads Manager, then choose Events Manager. Enter the pixel’s name and click “Add a Page” to begin. Then, click “Add Pixel” to see if your site is eligible to integrate the Facebook ad code into your Squarespace site.
Once you have the Facebook pixel installed, you can begin collecting data. You can see the number in your Business Manager account. You can also check your website to see if it’s compatible with Squarespace. If you don’t want to go through the trouble of creating a separate code for each page, you can use Squarespace’s event/conversion tracking feature instead. It’s an easy way to track certain actions on your site.